Motion graphics are digital animation triggered to move with certain patterns thus giving an effect of an overall animation. It is all an illusion presented at the end of the process of video production as a final product. They are a grand line of attack to grab hold of audience interest, as are videos. But unlike videos, these are much simpler to generate and do not have the need for you to use expensive equipment. Similar to infographics, motion graphics are highly useful in conveying multifaceted information.
In the age of video marketing, people are no longer as receptive of written content and this is where motion graphic ads value. Money-making video marketing efforts may sometimes need a large team of designers, editors, and scriptwriters. You may not always have the financial ability to hire so many people all at once.
Motion graphics present a more reasonably priced alternative. You can hire a video production company offering the video production services and skill you need. A little shopping may be involved, but this is normal.
Movement is eye-catching
Motion graphics in today’s media landscape appeal more to the spectators than an image ever could. Animations and videos take into account audience concentration like nothing else. However, animations are less bulky in file size and less taxing on the webpage. They can help bring your company’s website to life content and contextualize it better.
Also, with motion graphic ads, you can choose the character of your voice. Sometimes, having a serious, business-like approach, works better, other times, having a casual and comedic approach is more effective. Consult with your video production team to figure out the best scenario for you. Motion graphic ads allow you to customize your end product according to your own liking and agenda. A good video will indeed help with market penetration, allowing you to steer towards the outcome you seek.
A few reasons why you should make an effort into motion graphic advertising
Here are some reasons why you should consider the services of a video production company and use motion graphics as part of your marketing efforts –
High engagement and retention rates – According to statistics, people are more likely to sit through ¾ of an animated or video content than they would read copy. Not only this, animated content like motion graphics is distributed more than words on social media.
Shareable content – Motion graphics, in the correct media files, can be viewed using any multimedia device. So, when you market your brand using motion graphics, you have a fantastic chance of reaching your target audience. People are, in general, enthusiastic about animations. So, motion graphics offer you an easy format to play with and devise viral content.
You can design an interconnected brand identity – Motion graphics consent to you to incorporate your brand logo or message into the content very subtly. You can leave a powerful impression on your audience when you instill your brand message into the design, movement or music of your motion graphic ad somehow. You need to find a way to be without delay is recognizable to your audience in today’s highly saturated market. There is a lot of stress that is being put on making sure that you have your own brand image and a personality so that it is not difficult for your audience to recognize you. Motion graphics allow you to stand out by using every promising characteristic of it to send your brand message loud and clear. The same isn’t possible in live-action formats.
You can have the benefit of high returns on diminutive investment –For content to be effective today, it needs to be educational as well as engaging. The beauty of motion graphics is that it allows you to present complex data in a manner understandable to the common public. If you can portray research data and facts simply, the audience will look up to you for your honesty and want to build a relationship with your brand. Again, motion graphics are incredibly easy to chomp through. You don’t need to really invest a lot of effort into consuming it. Like mentioned before, people are more likely to sit through an entire animation video or a graphics timeline rather than read through an informative article or even give more time to a picture.
Motion graphic ads give high conversion
Motion graphic ads are not only high-quality for brand building, but they also compel conversion. You can embed a motion graphic into your website and notice what this does for your website’s SEO and click-through rate. Motion graphics are also cost-effective when used in email campaigns. To sum it up though, motion graphics are a phenomenal tool to use for your company’s next marketing content.
So, what are you thinking of? Find a great production company that makes engaging Motion Graphics and pay for professional video services. Your brand identity will increase. Motion graphics are a speedy and easy way to connect with your target audience, and they are affordable. You don’t need to spend as much as you would for video production, and yet, you could be enjoying the same benefits.
What more could you want? We are one of the best video production companies in Atlanta which also offers Motion Graphics. Have a look at our reel, you will notice a few great companies we have created motion graphics for. Get in touch to learn more about us and what we can do for you.